There are various ways that a business can go about tackling the problem of order fulfillment and the decision depends largely on the business in question and the budget that is available. Sending items through the post or with couriers is a classic option that is used by many Internet companies but with this there is the problem of increased price. Postage or courier services cost money and many people who order online are not willing to pay the large amount of extra money that is required to get the product to them. On the other hand, however, your business cannot be expected to carry all the costs of delivering the package to the people who want it. A balance of some sort needs to be found where you are able to provide the product to the customer while still maintaining a desirable profit margin.

Aside from personal selling online the problem of order fulfillment is also a problem when you offer your products to stores on a wholesale basis. When a business expands from its home area it needs to get the products to the places that want it. The cost of setting up the necessary logistic infrastructure can be very expensive and is one of the reasons why many businesses stall expansion or never expand at all. A possible solution is the use of third party logistics providers that will transport your products to the places that it needs to go. Some of these providers even go so far as to take charge of your logistics problems allowing you to, essentially, pay them to make your problem of order fulfillment theirs.